Seven Years of SweatIT & Seven things we've Learnt

Coaching with direction, intent and motivation at every single visit.

From NO plan to building something which brings a lot of joy to several people every day, week and month. Here are 7 lessons we've learnt which have shaped the way SweatIT is today 7 years in.

Community is key

Being different to your traditional gym has always been the aim. Offering an alternative to the non-inspiring and generally unfriendly environment has been crucial to our success. Providing high-quality training is given when delivering personal training, so the wow moments come from events off the gym floor. If asked at the end of the year what was their best moment of this year, the majority will remember their evening at a quiz night or wine tasting over hitting a PB. So providing those moments build relationships and bonds that make the fitness element enjoyable. Seeing friendships made and maintained because someone came to a fitness class 7 years ago is pretty damn cool. That is why we put considerable planning into our social calendar every year and will continue to do so.

Individuation 

SweatIT has been through many variations over the years with 24:1 circuits, 10:1 large group strength classes, 4:1 small group pt and now 6:1 SGPT. We've been on this journey and the quest to deliver the best possible service to every member. Many people have not heard of PT in groups and assume we only do circuit training. This couldn't be any further from the truth, which is why we offer the 30-day trial start—giving everyone the same starting point to come and try us out. Our quest and challenge is to make every visit as individual as possible while keeping all the benefits of working out in a group. When delivering larger group classes, this was impossible to make sure we gave everyone equal love. 6:1 now is our sweet spot to provide the service we're incredibly passionate about and can deliver with consistency. Improving our success of delivering an outstanding result to everyone who comes and SweatIT's.

Premium

We've increased our delivery standard at every step and raised the bar. The only downside to this is that once a standard is set, so is the expectation. This was always the aim, but many will remember the days we trained 12 people in the same space we now train 6, when the best Air Con we had was opening the doors, and our toilets wouldn't have been out of place in a scout hut. 6-star service is the goal, and we'll continue to deliver it daily. 

Always adapting and improving

Standing still isn't an option..!

Starting Personal Training certainly in the Crowborough area was moderately used and shouted about. Over time we've continued to grow to ensure we stay in front of the curve while other facilities and services open. We are leading the way for how Personal training is seen and delivered, continuing to pave the way for our services and staff's growth in a more competitive landscape.

Given the easy route, people generally take it.

Our product has evolved with the introductions of TEAM members. The majority of people who come and train with us want to look and feel healthier. With this comes the need to become uncomfortable and sweaty in session, which you wouldn't normally do alone. This can be tailored and guided by the TEAM, but if you're given the easy option, we'll usually take it as we're creatures of habit. We've found that making the easy route straightforward without friction only gets some to where they want to be. We're here to support and guide, but sometimes a gentle, friendly push is welcomed towards the overarching goals of success. 

Have Fun

Without fun, then how can it become a long-term habit? It becomes more enjoyable with it, that's for sure, so we try not to take ourselves too seriously while remaining a professional outfit. This speaks for itself, as many members are in their 7th year with us.

Perseverance 

This applies to the business, plus health and fitness goals. Somethings things get difficult, and there have been many times when the days are long. But if they want and the mission is strong enough, there is always a way to weather that storm and see it through. Whether you're building a business or working towards a fitness goal, have a plan and take small steps to move towards them, constantly pushing on. It's worth it..!

Lighting while the TEAM works hard at The Club.

Over the years, we've changed direction several times with the main objective to continue providing the best high-quality service we can offer to our incredible and loyal member base.

It's not been easy, but we wouldn't have had it any other way. With every lesson comes an opportunity.

Big thank you to everyone who's been involved to this point. Without you, we wouldn't be where we are today.

Here's to another 2555 days!

Want to come and join us for 30 days and see how we can assist you? Start your 30-day trial here

Working hard at the NEW Club.